Showing posts with label youtube. Show all posts
Showing posts with label youtube. Show all posts
Wednesday, April 21, 2021
Saturday, July 20, 2019
The Real Winners in the Streaming and Webcasting Wars
Myths, Dangers and
Sustainability
There is little doubt that streaming content over the
internet has changed the face of media, in fact of all the arts and
entertainment community, drastically, intuitively and forever. Streaming services such as Netflix, Hulu,
Amazon Video, as well as broadcast and content sharing platforms such YouTube
and Vimeo, have altered not only the way media is distributed, but how and by
whom it is produced.
With almost every cable network or broadcaster having
a significant presence on one or more of these services, as well as the trend
toward creating individual streaming or web casting apps, there can be no doubt
that the Internet is the broadcast media of today and tomorrow.
Combined with the way more consumers are watching
media, listening to music and even purchasing goods and services, it would seem
that web streaming is going to revolutionize the arts and entertainment
industry in ways yet to be discovered.
But, it is sustainable? That is a question that is being asked more
today than ever in the early days of this digital content revolution.
Even as media giant and entertainment mega-corporation
Walt Disney set to jump on board the digital streaming band wagon, the relative
lackluster performance of services such as CBS All Access and the DC Universe
streaming app, as well as the notable losses that individual apps are already
causing in streaming giants such as Netflix, it would seem that the question of
long term stability and sustainability is the most important question, if the
technology and its applications are to be mainstays of the industry someday.
What do the losses and trends say about this? Well, it would seem that we must look to the
entirety of this century-plus- old industry to learn what will be needed to
carry the streaming content craze to its next phase.
First, we must examine some ideas that are long known
and little studied, such as the most unreliable source of revenue for media
producers and distributors, which has always been that from the media consumer
individually. Media consumption patterns
do not consistently match consumer spending patterns or economic health. In fact, it is arguable that downturns in
economic health often create a greater demand for media content, which, due to
the circumstances, cannot be afforded by media consumers. Because specific general health, staple and
lifestyle are prioritized by the mass of consumers, these often become the most
reliable and long tern providers of revenues.
Soap and food products have been the longest and most stable sources of
funding for media producers and distributors.
The only successful content media delivery and content
production service to rely directly on media consumers has been the Cable TV industry,
which in no small part is due to streaming and Internet content providers
failing through attrition. While this
industry flourished in its early days due in large part due to its ability to
deliver greater quantities of varied content directly and reliably to
consumers, it’s reliance on these consumers for revenue has led to greater
competition and the reliability of the Internet has become more
sustainable. It has also seen greater
competition from within its ranks as many Cable TV stations and Channels are
jumping headlong into the streaming game, and some streaming services have
consolidated their services and agreements with content producers to form ad hoc
cable services such as the Hulu Live Streaming Service, which is arguably a
direct challenge to cable TV providers.
In this way, streaming underdog Hulu, through this
latest Hulu Live venture, may be ahead of the curve. This lead can only remain or become a viable
avenue for other services if content producers and broadcast distributors
remain committed to such a radically “mundane” model. While prudence might dictate this, it
requires a commitment to the tenants that have made media casting successful for
a century, and in acceptance that it is counter intuitive to dry up the
individual financial wells of consumers.
Because Cable TV was in and of itself a single service
based industry, it is easily the first target in the streaming wars of this
decade.
To produce a multi-tiered and sustainable content
creation and delivery mechanism using the internet, it is necessary to look to
the earliest models of broadcast and content production to recreate the fervor
that has been longest sustained through Depression, Recovery, Recession, and
Prosperity in full measure.
Understanding that the media consumer is the least
reliable revenue source, and that staple providers and other commercial
entities are the most stable and sustainable sources of revenue, they are a
mainstay of the industry that has long withstood the changing
technologies. These advantages are
already, in fact, built into the Internet and its wide range of services. Youtubers, for example, rely heavily on ad
revenue to produce content and to distribute it.
Hulu, hase even its paid Hulu Live service, which relies
heavily on ad based revenue to off-set the need for higher rates that would
force it to compete directly with long established cable TV providers.
Even cable TV providers knew that this kind of revenue
was needed if long term stability was going to be created, thus as cable prices
often fluctuated in their 50 year run as the top of the entertainment
distribution food chain, advertising revenues remained a staple of
stability.
To see streaming and Internet delivery and production
succeed in the long term, it is going to be necessary to reduce the costs to
media consumers while increasing the revenues collected to both create and distribute
media, and for more than a century, manufacturing, retail and production
companies have been the single most sustainable source of funding.
The answer may be simple, but hard to hear for millennial media execs. Stop trying to sell already financially strapped
consumers, already established as the least viable revenue sources, new media services which promise only to take content away from one
service to redistribute them through another, when the answer to the question
of long term sustainability is answerable by studying the history of the industry
more closely and seeing what has been plain for a century: Sell advertising to those whose products,
services and creations are viewed as necessary and whose sales are inevitable,
whose concerns are not for survival of a product but for achievement of greater
market shares.
This is the way from which new media content can be
best produced, distributed and profited.
It is the way to a sustainable streaming and webcasting industry that
will last as long as the top 3 true broadcasting companies, ABC, CBS and
NBC. It has been their market strategy
from inception and even amidst cable TV intrusion, it sustained the industry.
Just an observation from a guy not any brighter than
you!
Thursday, October 5, 2017
Coming to a Convention Near You! HWWS Joins the ACES Stable of Stars!
Asylum Convention and Entertainment Services - ACES Announcement
Melbourne, FL, Oct. 5, 2017-- It's time! An announcement full of greatness! Today we welcome quite a few new members to our ACES family - Hangin With Web Show, GW Pomichter, and Cosplay Michael!
The Hangin With Web Show is an internet based web talk show series that highlights the work of aspiring, independent as well as well established artists, authors, filmmakers, entertainers and creators within the arts and entertainment industry. As the world wide web has shifted the arts and entertainment paradigm, show host and creator G.W. Pomichter, an independent author himself, founded the show to assist in sharing the growing community of creative arts professionals with a hungry and growing internet audience.
The show is hosted and directed by G.W. Pomichter (an author/creator and a professional journalist, who has penned more than 400 byline articles for The Hometown News and Florida Today) but it would not be possible without the talent and hard work of its staff.
Sage Ia: Sage is a consummate professional who works both on set as the show’s artistic relations coordinator and scheduler, but behind the scenes as a co-producer and the show’s social media marketing director. Sage is a native of Pittsburg, PA, and has her Bachelor’s Degree in Business and Organizational Management from Eastern Florida State College.
Deanna Marie: Deanna is the Hangin With Web Show’s co-producer and serves on set as a camera and sound technician, and as well as show host G.W. Pomichter’s P.A. In addition to these functions, Deanna also serves as the show’s primary merchandizing, advertising and marketing executive director.
In addition, show host G.W. Pomichter is a seasoned journalist, a published author and web media “artrepeneur,” producer and director.
G.W. Pomichter is a professional author and journalist and the producer and creator of the Hangin With Web Show. G.W. Pomichter is a graduate of Florida Air Academy and Eastern Florida State College.
G.W. Pomichter, a trained news journalist, is now a full-time author and the director, producer and host of the Hangin With Web Show, a web talk show series which features new, established, indie and up-and-coming artists, authors, filmmakers, and entertainers from throughout the arts and entertainment industry. Pomichter’s IMDb presence has continued to grow in popularity where he routinely ranks among top show hosts and celebrities.
From his first published book, Mapping the Road Less Traveled — a handbook on political campaigning, G.W. Pomichter has gone on top write and publish The Lucky Marks Mystery Series, a detective crime noir featuring 2 novellas and a short story, and Yesterday’s Tomorrow, a dark near future dystopian alternative history which follows two families in the aftermath of a terrorist nuclear attack on the U.S. Eastern Seaboard.
As digital media pros and YouTubers® become frequent guests at conventions throughout the pop culture community, it is a valuable asset to have such guests that are working and providing coverage of the event and its other guests, while meeting fans and satisfying audiences. The benefits of combining coverage with presence are clear and can be seen at some of the nations most popular cons.
In addition to Hangin With Web Show and G.W. Promithcer we are pleased to announce “Cosplay Michael,” who made his first appearance as a featured Cosplay guest at Tampa Florida’s Necronomicon 2016, and since has attended both large and small events including as a panelist at world famous Comic Con International in San Diego California. Cosplay Michael has a growing social media presence and is well known in cosplay for his energy and enthusiasm for the community. His attendance at many conventions is anticipated by cosplay guests, professionals and even some celebrity guests. Look for him at: www.facebook.com/cosplaymichael/
Make sure you check out our new family members at:
WEBSITE: https://www.hanginwithshow.com
YOUTUBE: https://www.youtube.com/channel/UC_C2z2k60d6lOj8DFMWDGEA
FACEBOOK: https://www.facebook.com/HanginWithWebShow/
TWITTER: https://twitter.com/HanginWithShow
INSTAGRAM: https://www.instagram.com/hanginwithwebshow/
IMDb: http://www.imdb.com/title/tt6337920/
Tuesday, August 22, 2017
HWWS Hits 250K Views: Thank You ALL!!
We are so grateful and humbled by all of your support! We have hit more than 250K viewers and what this means to us is that we have shared so many great arts and entertainment creators interviews with such an amazing and growing audience across the world wide web!
THANK YOU! We love what we do, and we love who we do it with!
THANK YOU! We love what we do, and we love who we do it with!
Monday, October 19, 2015
Web Show Aims to Use the Internet to Share Indie Artists
MELBOURNE, FL—In August 2015 indie author and journalist G.W. Pomichter of Melbourne launched a new web based interview show aimed at sharing up-and-coming independent artists with the public.
The YouTube based show, titled "Hangin With" is formatted as an informal talk show features Pomichter interviewing a variety of authors, artists and filmmakers in a wide range of settings from his living room studio to conventions and conference centers throughout the state.
“For me this was an opportunity to use my experience to help other independent artists to get the word our about the projects they’ve worked so hard to
Pomichter said he started the show when he attended the Independent BookFest in Orlando in August as a way to distinguish himself in a large group of other authors.
“Like everyone, I had a desire to stand out in my market,” he said. “But, after talking with a few authors about their work and the shared difficulties each had getting their message to consumers, I knew we had something more.”
After interviewing authors that weekend, Pomichter said he spoke with his family about ways to create a regular program to help his peers.
Since then, Pomichter has interviewed more than 40 artists including fellow authors and filmmakers as well as costume creators and even a chocolatier, at venues such as the Speculative Fiction South East Conference in Orlando and Necronomicon in Tampa, and he has set his sights on many more.
“The past decade, weather as a product of the economy or technology or any number of factors has really been a new renaissance of creativity and entrepreneurship,” Pomichter said. “But, there is a need to give these creators a voice in a global emerging market. I want to be a part of that. I want to use the skills I’ve been blessed to learn through experience to help create a new age of imagination and innovation.”
Hangin With ™ is regularly produced and episodes can be found at YouTube.com/user/GarrettPomichter and are available in the iTunes store as podcasts.
Find out more about show host and creator G.W. Pomichter at: gwpomichter.wix.com/gw-pomichter
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